2024 State of Gaming Report
Non-customer brokerage shopping and account openings reached all-time highs, with +124 percent Y/Y application completes in Q1’20
RESTON, Va., June 17, 2020 – Amidst stock market volatility and uncertainty during the COVID-19 pandemic, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows consumer interest in brokerage and investment accounts and financial education increased significantly during the first quarter of 2020 as account application and opening volumes reached all-time highs.
Using insights from Comscore’s Custom Quarterly Brokerage Benchmarker, which includes data from U.S. desktop and mobile, Comscore’s 2020 “Buying the Dip or Weathering the Storm? Brokerage Shopping During the COVID 19 Pandemic” explores the impact of the COVID-19 pandemic on the brokerage and financial investing industry and provides insights on how brokerage and online investment brands can adapt to the needs of a shifting customer base.
Key takeaways include:
To read the full findings of this additional research, download the 2020 “Buying the Dip or Weathering the Storm? Brokerage Shopping During the COVID 19 Pandemic” whitepaper. To learn more about how Comscore can help with insights for financial services, brokerages, and investment brands, please contact us.
About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com
MediaMarie ScoutasComscore, Inc. press@comscore.com
Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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